I teamed up with Yale Hunger and Homelessness Action Project to create a visual identity for their annual Hunger and Homelessness Action Week. The Action Week’s biggest component is the “FAST” project where Yale students donate their three dining hall swipes for the day. As the design team, our goal was to make as many Yale students as possible aware of this fundraising project and encourage them to donate their swipes. Using three of the organization’s main colors I designed visuals to be used as Facebook covers and Facebook Profile Frames. 

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To reflect the goal and nature of the organization, I mainly used organic shapes as well as simple icons that convey the mission of the organization in a straightforward way. 

 

I designed the cover photo and the profile frame in a way to complement each other as they were meant to be used together. I achieved this cohesion between the two designs by using the same color palette, same icons, and similar “flowy” and organic arrangement of elements. The frame features a subtle radial gradient background to help the floating icons be more visible when placed as the top layer on a profile picture. On the other hand, the cover photo features blocks of saturated colors that easily grab the attention of a user and a high contrast between background and text colors is used to make the texts stand out.