Creating a new brand identity for the ferries of Istanbul.
Designing a visual identity for a place that has a personal significance to us.
I chose ferries in Istanbul that sails between the Asian and European sides of Istanbul daily.
To many of the city’s residents, the ferry rides are an essential and one of the most beautiful parts of Istanbul. While being a daily commute, or simply a means of transportation between the two European and Asian sides of Istanbul, the ferry has much more to offer to its passengers.
Many locals believe that the most romantic place in Istanbul is the upper deck of a public ferry. Glass of tea in hand on a warm spring day, it’s hard to disagree. A cruise across or along the Bosphorus is a traffic-free, relaxing way of immersing yourself in the city.
With the first steps you take onto the ferry, you are filled with a burst of fresh smell of the sea. As the motors start perfectly on time and the ferry slowly moves away from the port, you leave the chaos of the city behind and sail into a tranquil experience. Sitting outside, all your five senses are gratified with the refreshing sound of the waves and the breeze brushing your cheeks.
“you leave the chaos of
the city behind and sail
into a tranquil experience”
Hundreds of passengers lay their legs against the rails. Within this communal space that travels between the two continents, everyone finds their unique way to enjoy the ride: diving into a book, catching up with the daily news, listening to their favorite music, or simply enjoying the view.
The logo design was inspired by the shape and colors of the wake of the ferry that adorn the view on the ride. The overall shape and geometry of the logo is designed to spark feelings of tranquility. The logo is symmetrical on the horizontal axis, representing the side-to-side travel of the ferries, connecting Asia and Europe. The negative space between the upper and lower halves of the logo figuratively represent the strait of the Bosphorus where hundreds of ferry ride each day.